A CATALYST FOR INNOVATION

HOW THE PANDEMIC FORCED THE KC SYMPHONY TO GET CREATIVE WITH AUDIENCE BUILDING AND DONOR STEWARDSHIP

November 10, 2020

TIM DODGE, MANAGER OF MAJOR & PLANNED GIVING, KC SYMPHONY

Tim Dodge is the Manager of Major and Planned Giving at the KC Symphony. He spoke with us about staying connected to donors and attracting new audiences in this month’s podcast.

Highlights from our conversation with Tim:

  • We should have been doing this—COVID-19 hastened the development of initiatives like Neighborhood Concerts and creative new ways to thank donors. Listen to find out which projects the KC Symphony will keep doing even after they return to Helzberg Hall.

  • Increase in digital presence—The Symphony scaled up quickly to develop two new podcasts and an online performance model that brought performances into viewers’ homes. Tim shares other ideas for digital outreach in this conversation.

  • Amazing donor thank yous—With donor visits either impossible or virtual, the Symphony decided the most meaningful messages would come from the musicians themselves. Learn how this new thank you plan was received and why Tim thinks it’s a keeper.