marketing toward the end game

October 11, 2018

Patrick mccartney, international essential tremor foundation

Patrick McCartney is the Executive Director of International Essential Tremor Foundation, an organization devoted to providing hope to the essential tremor (ET) community worldwide through awareness, education, support and research.


  1. It’s all about the mission. Guide board, staff and volunteers that everything the organization does must come back to the mission.

  2. Raising awareness and relying on advocates is crucial to a successful communication strategy. Essential Tremor is a common disease, yet many people don’t know about it. A thoughtful marketing plan to overcome a lack of awareness and a lack of knowledge regarding available resources is invaluable.

  3. Know your audience and set aspirational goals when developing your fundraising plan. Meet your donors where they are in terms of fundraising appeals and preferred channels to receive asks. But, continue to implement strategies and fundraising channels to engage the next generation of donors.