Investing in yourself

January 27, 2020

Katie Lord
Vice President of Nonprofit Development | Proof Positioning

Katie Lord is synonymous with nonprofit marketing and fundraising in Kansas City. She has served in various leadership roles with the American Cancer Society, The Leukemia and Lymphoma Society, Newhouse and Make a Wish Foundation. She also spent five years workin at Byrne Pelofsky + Associates. Presently, Katie is Vice President of Nonprofit Development at Proof Positioning.


  • Find Your People. Katie suggests identifying and maintaining strong relationships with an advocate, sponsor and a mentor. Listen to learn more about the unique role each person plays in your career.

  • Democratization of Giving. In 2020 and beyond, this needs to be at the top of the list for nonprofits of all sizes. Every gift counts and is critical to donor retention. Consider how you’re engaging with donors at every level in your organization.

  • Invest in Yourself. There’s always a 100% ROI when you invest in your future and the skills you’ll take with you no matter where you land in your career.

    Also be sure to listen for Katie’s recommendations on books she turns to again and again, and which conferences she’s planning to attend this year.