Trends in Association Marketing
October 27, 2021
Jane male, director of association management
Western Equipment Dealers association
Main Takeaways From This Conversation:
There is value in a healthy financial reserve. While some organizations question leaving funds in an organization year to year, those who had this “rainy day” fund weathered COVID better in many cases.
When you can’t meet in person, an organization’s content becomes even more important. It’s how value for a membership organization is delivered. Think now about how to create a repository of content that can be leveraged at any time.
COVID taught us how important it is to gather personal information from your members such as home address, mobile numbers and even a personal email address (whatever they will give you!)