Trends in Association Marketing

October 27, 2021

Jane male, director of association management
Western Equipment Dealers association

Main Takeaways From This Conversation:

  • There is value in a healthy financial reserve. While some organizations question leaving funds in an organization year to year, those who had this “rainy day” fund weathered COVID better in many cases.

  • When you can’t meet in person, an organization’s content becomes even more important. It’s how value for a membership organization is delivered. Think now about how to create a repository of content that can be leveraged at any time.

  • COVID taught us how important it is to gather personal information from your members such as home address, mobile numbers and even a personal email address (whatever they will give you!)