Innovative ways to raise awareness around advocacy issues 

MAY 7, 2018

Chris Rosson, Teach for America

A native of Kansas City, Missouri, Chris Rosson grew up in a single-parent, low-income home in a high crime rate neighborhood. A first generation college student, he graduated summa cum laude from both William Jewell College with a BA in economics and business administration and Johns Hopkins University with an MA in international economics and international relations. He later completed honors tutorials at Oxford University and was named one of the top 20 college students in the nation as a member of USA Today’s All-Academic First Team (2006).

Prior to joining the TFA staff, Chris held numerous professional roles in the public and private sectors. Today, he proudly utilizes his diverse background and experiences to advocate on behalf of kids in his hometown.


1. Make it a priority to tell your story—period. It shouldn’t just be an add-on or afterthought. Storytelling is a critical part of your nonprofit and doing the work of your organization effectively.

2. Understand the difference between how you perceive your organization and how the community perceives it. This understanding allows you to know where you should focus your efforts.  

3. Be uniquely you. Don’t worry about what others are doing. Focus on the audience you are trying to reach. If your organization is everything to everybody, then it will be nothing to no one.