Achieving Fundraising Success in Challenging Times

July 20, 2020

CATHRYN ROYS, community fundraising manager
international FOP Association

Cathryn Roys has devoted her career to fundraising for various organizations, including the Columbia Museum of Art and Reaching Our Goal. She has also served as the Senior Associate Athletics Director at Charleston Southern University.

Presently, Cathryn is the Community Fundraising Manager for the the International Fibrodysplasia Ossificans Progressiva Association (IFOPA). She works to grow and support fundraising initiatives to fund critical research for FOP—a rare genetic disease that causes bones to form in muscles, tendons and ligaments. Cathryn knows first-hand the challenges that come with nonprofit fundraising, though during the time of COVID-19, these challenges are even greater.

In this episode of M&C Nonprofit Marketing Talk, Cathryn shares how her organization is moving swiftly to ensure their fundraising and stewardship initiatives are keeping donors engaged, committed and financially supporting IFOPA.


  • Be Bold — Playing it safe and going small leads to small results. Share your vision and give your donors the autonomy to make their own choices about giving in challenging times.

  • Continuous Stewardship — An integrated plan that includes motivating social posts, helpful emails and reminders why the campaign matters—and who it helps—work wonders.

  • Effective Follow Up — A simple postcard mailed to the entire file announcing the campaign’s success reminds supporters of your good work (regardless of whether they gave or not) and platforms for your next ask.