Why YouTube Matters for Nonprofits

by | Apr 7, 2020

Dig into our new educational blog series on quick ideas and simple shortcuts to make technology work better for your organization. As we all shelter in place, we hope you find these tips useful and applicable. 

Wondering if your nonprofit needs to be on YouTube? Chances are, the answer is yes.

In this four-part series, we’ll be discussing the why and how of YouTube. If you don’t have a channel or are just looking for ways to get more out of YouTube, this series is for YOU.

Let’s start with some mind-blowing stats:

  • YouTube is the second most popular search engine in the world, second to Google. (This is reason alone to have a presence.)

  • Almost a third of all people on the Internet actively use the platform—1.5 billion people logging in monthly. (YouTube)

  • YouTube has local versions of the site in more than 90 countries, in a total of 76 different languages.

YouTube can help your organization reach a broader audience, raise awareness, educate your communities and even bolster your fundraising.

But success on YouTube involves little bit of planning and strategy. 

For starters, you have to understand the psychology of the YouTube algorithm. YouTube wants to keep viewers on their site for as long as possible watching as many videos as possible. The algorithm determines which videos are suggested next based on relevancy and personalization. It is in your best interest to create engaging, watchable videos that can easily be found. (We’ll dive into this in this YouTube series.)

Not on YouTube yet or looking for a refresher? Here are a couple of resources to bookmark:

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