Blog

Why YouTube Matters for Nonprofits

by | Apr 7, 2020

Dig into our new educational blog series on quick ideas and simple shortcuts to make technology work better for your organization. As we all shelter in place, we hope you find these tips useful and applicable. 

Wondering if your nonprofit needs to be on YouTube? Chances are, the answer is yes.

In this four-part series, we’ll be discussing the why and how of YouTube. If you don’t have a channel or are just looking for ways to get more out of YouTube, this series is for YOU.

Let’s start with some mind-blowing stats:

  • YouTube is the second most popular search engine in the world, second to Google. (This is reason alone to have a presence.)

  • Almost a third of all people on the Internet actively use the platform—1.5 billion people logging in monthly. (YouTube)

  • YouTube has local versions of the site in more than 90 countries, in a total of 76 different languages.

YouTube can help your organization reach a broader audience, raise awareness, educate your communities and even bolster your fundraising.

But success on YouTube involves little bit of planning and strategy. 

For starters, you have to understand the psychology of the YouTube algorithm. YouTube wants to keep viewers on their site for as long as possible watching as many videos as possible. The algorithm determines which videos are suggested next based on relevancy and personalization. It is in your best interest to create engaging, watchable videos that can easily be found. (We’ll dive into this in this YouTube series.)

Not on YouTube yet or looking for a refresher? Here are a couple of resources to bookmark:

Recent Blog Posts

A Pandemic Graduate’s Tips for Working Remote

As a 2021 high school graduate, I quickly — and reluctantly — adapted to an all-virtual environment with little warning. No classroom, no teachers, no students, no nagging parent over my shoulder to keep me on track. For a little over a year, I altered everything I...

Best AI Uses For Nonprofits

So much has been written about AI, it can be hard to know what to think! We checked in with our resident tech expert Danielle Pinto for her thoughts on AI’s applications for nonprofits. Spoiler alert — it’s neither good nor bad. But there are some cautions … Can you...

How Do Your Numbers Compare?

Bob Merrigan summarizes the 2023 M+R Benchmark Report. The M+R just released the 2023 Benchmark Report, their "2024 Spin Through the Gripping World of Nonprofit Digital Programs." I'm a fan and wanted to read it as soon as it was available. I'd encourage you to as...

M&C Doggos & Cattos—Krunchie

Krunchie—Owned by Erika Slinker Beagle/basset hound Loves: Toys she can tear the stuffing out of, sunbathing, long naps, cheese, car rides, cuddling, and walks (including stopping and sniffing everything on the way!) Dislikes: Dogs bigger than her, hilly car rides,...

‘The Arts Taught Me Resilience, Work Ethic, & Patience’

Laura Tyler Strawn - M&C Digital Manager - working in her basement studio In this Q&A with M&C’s Laura Tyler Strawn, we continue our conversation about how a background in the arts and humanities can lead to many different careers — and provide an edge...

LIKE OUR POSTS? SUBSCRIBE!

A monthly recap of Insights & Ideas from the M&C team will be delivered to your inbox.

"*" indicates required fields

Name*
Subscribe
This field is for validation purposes and should be left unchanged.