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Where the Magic Happens

by | May 28, 2020

Writers rely upon listening, gathering and synthesizing information to create fresh copy that connects with readers. Metrics are another, more objective form of “listening” based upon actual constituent behavior. Where they combine is where the magic happens.

Lucky for M&C, Bob Merrigan & Merritt Neil have perfected this over the years. The focus on testing and results to drive messaging and strategy is at the core of our work for clients.

Why is this so important for nonprofit organizations and how can they hone this strategy? Tune in to hear from Bob and Merritt in a special two-part podcast series on using actionable data to drive messaging and strategy.

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