Upping Your Game?

by | Sep 17, 2019

I set out for a drive this past Saturday, eagerly anticipating a couple of uninterrupted hours of NPR’s Weekend Edition.

My spirits fell, when I learned it was the first day of another membership appeal. I started to reach for the dial, but stopped and reminded myself how much I like this station.

I’m a huge fan of National Public Radio. And we’ve been long time supporters of our local affiliate as well.

There are just so many things they do right:

  • Like using well-recognized local personalities and tying into local civic organizations to staff the phones. When you call in to pledge, you can feel the genuine support and appreciation on the other end of the phone. And many of these individuals are advocates who promote their participation in their own social circles.

  • Or encouraging donations in low, very affordable monthly amounts. A monthly commitment of $10 or $15 adds up quickly…and as we all know, that donor is far more likely to renew than someone who makes a one-time contribution of the same amount.

  • And recognizing callers as they call in, using limited-time matching gifts, tying appeals to the program time slots, and so much more.

But, I wondered, as I listened to that and subsequent appeals, could they do even more?

How could you build in recognition of and appreciation for people who are already committed supporters? Maybe call out a long-time contributor or two. Or someone who first pledged during this programming “X” years ago and continues to support the station.

Surely this could be done in a way that does not interfere with the appeal for new members. In fact, I would think showing you respect and value your supporters could only encourage further support.

What do you think? More importantly, how do you recognize past support, even while building the case for additional assistance?

Recent Blog Posts

Stewardship v. Telemarketing

"It already is the end of the year, ma'am," said the aggravated gentleman on the other end of the line. It was around December 20th last year. He was replying to my comment that I planned to do all my year-end giving online next week. I sit down and take care of...

Standout Year End Strategies that Still Work

Being someone who develops nonprofit communications, it’s interesting to sit on the other side of the table … to be the recipient of appeals. My mailbox runneth over in December. Here’s what stood out for me and compelled me to take action. Personal touches. A little...

Five R’s for Limbo Week—Dec 26 Through Jan 2

The week between Christmas and the New Year always seems to go one of two ways...and go hard. It's either a time warp where you forget you're employed, time doesn't exist and the re-entry to your regular, human life is brutal. Or, you have a ton of things to do and...

M&C Doggos & Cattos—Minerva (Minnie)

Minerva is a singular and unique calico lady. Simultaneously aloof and snuggly, life is lived on her terms and she is not shy about letting you know she wants to be alone...she wants to play...she would like dinner...really, whatever she wants whenever she wants it....

M&C Doggos & Cattos—Maxwell

This is Maxwell. My black lab mix and work from home supervisor. He's the spoiled child of two millennials, and has the run of the household. Maxwell - Owned by Colin Bennett Loves: Bananas, carrots, peanut butter, belly scratches, playing ball at the park, anything...


A monthly recap of Insights & Ideas from the M&C team will be delivered to your inbox.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.