Update Your Email Autoresponders

by | Mar 11, 2021

I recently made a gift to a nonprofit organization online. While I wholeheartedly support the cause, their autoresponder thank you left me feeling a little cold.

 Here are three tips to make donors feel appreciated and close the loop positively on a digital donation.

  1. Personalize. People like to feel uniquely appreciated and your autoresponder is a great place to do that. Thank your donor by name and reinforce how their donation will touch people’s lives or accelerate change—be as specific as possible.

  2. Customize. Make the verbiage on your autoresponders specific to the campaign they supported.

  3. These aren’t just receipts. This should go without saying, however, it’s surprisingly often overlooked. It is not uncommon for organizations to send out “just the facts, ma’am” confirmations without any thank you message. Don’t do this.

You don’t need to overthink your autoresponders, but you should revisit them to keep them fresh and updated. This reinforces that these are messages of gratitude coming from real people.

Does your organization need help with email campaigns? M&C is here for you.

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