Do you ever feel overwhelmed trying to come up with content? When work is busy, it can be easy to address immediate needs and spend less time planning, but making plans will save you a lot of stress down the road.
When you get stuck or things get hectic, find time to work through these 5 tips for content development:
Make that calendar – An editorial calendar is a must and it should include EVERYTHING.
Decide what is realistic – You probably can’t do everything right away. Start smart and build on success. Walk, jog, run.
Delegate and assign responsibility – Engage volunteers and other staff where needed and appropriate.
Know how you’ll repurpose it – Again, you must have a calendar. Look at all the ways you can use content – and when.
Know how you’ll lead people to it – Why spend the time creating content if no one sees it? Plan every part of the process.
Take the time to think through what you’ll do and how you’ll do it. You’ll be glad you did.