Here’s Why Social Cards Work

Here’s Why Social Cards Work

Study after study shows that posts with images produce higher engagement than text alone. And in the eternal competition to get noticed online, social cards in particular hold real value. These digital assets accompany social posts and include an image — could be a...
Showing Empathy Through Holiday Email Opt Outs

Showing Empathy Through Holiday Email Opt Outs

With Mother’s Day and Father’s Day approaching, organizations are recognizing that these and other holidays may not have positive connotations for their entire audience.  Rather than sending mass emails to subscribers and risk alienating or causing distress to a...