Upbeat Outlook Continues

Upbeat Outlook Continues

I recently had the opportunity to sit in on the donorCentrics Index of Direct Marketing Fundraising Q2 2021 update. The outlook continues to be positive, with most organizations showing an increase in donors (+4.5%), in donations (+5.9%) and in revenue (+9.1%)....
Good News/Bad News

Good News/Bad News

The 2019 M+R Benchmark Report is out and, like most assessments of 2018, it offers a mixed perspective. “Another way of looking at 2018 online revenue: nonprofits were poised, with nearly perfect balance, between growth and decline.”So, how you see the year may depend...
Assessing 2018 Fundraising Results

Assessing 2018 Fundraising Results

A recent headline – “Dec. 31, 2018: The Day Fundraising as We Know It… Died?” – reflected some of the conversations I’ve been having with clients and colleagues. How are your 2018 results looking? Preliminary reports seem to be mixed: some organizations are up...