Where the Magic Happens

Where the Magic Happens

Writers rely upon listening, gathering and synthesizing information to create fresh copy that connects with readers. Metrics are another, more objective form of “listening” based upon actual constituent behavior. Where they combine is where the magic happens.Lucky for...
M&C Mail Minute Episode 5

M&C Mail Minute Episode 5

This package from the Wolf Conservation Center arrived in our mailboxes recently. It captured our attention for these reasons:Focused solely on stewardshipIncluded a high level of personalizationAttention to detail was top-notchArrival was strategic &...
Pitfalls of Email Personalization

Pitfalls of Email Personalization

Google personalized emails statistics and you’ll get a gazillion studies proving the effectiveness of personalized emails. Yes, yes, yes; personalized, tailored communications outperform generic communications. We can all agree on that. But personalization (and the...