Copy Review: Actionable Input & Feedback—Part II

Copy Review: Actionable Input & Feedback—Part II

In Part I of this series, we talked about steps you can take in the early phases of a copywriting project to get better and more useful feedback. In Part II, we’ll go through the nitty-gritty of:moving the project forward during the revision/editing processwhy...
Copy Review: Actionable Input & Feedback—Part II

Copy Review: Actionable Input & Feedback—Part I

If your work—or part of your work—entails creating content that must be approved by others, this little ditty is for you.Full disclosure: I have never tended to land on the emotional/upset side of things when my copy is being reviewed. I’m more of a salty,...
Read More—Write Better Copy

Read More—Write Better Copy

Readers betray themselves. I can always tell who the readers are when I interview copywriters or work with marketing and development teams. Immersing yourself in different types of writing keeps your own work from getting stale and deepens the quality of the copy you...
5 Helpful Art Direction Tips for Copywriters

5 Helpful Art Direction Tips for Copywriters

Credit where credit is due at the outset, man. Bob Merrigan taught me this in my fledgling days as a copywriter. One of my first drafts came back with that sweet, sweet ‘Track Changes’ enabled to show me how I needed to start turning in copy so that editors, designers...
Drafting Powerful Headlines & Subheads

Drafting Powerful Headlines & Subheads

In the never-ending clamor for readers’ eyeballs, effective headlines and subheads are your best bet for getting someone to stop and pay attention to your content. The best headlines also double as a TL;DR for your readers and allow them to take a quick glance and...