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art direction Archives - Merrigan & Co.
Copy Review: Actionable Input & Feedback—Part II

Copy Review: Actionable Input & Feedback—Part II

In Part I of this series, we talked about steps you can take in the early phases of a copywriting project to get better and more useful feedback. In Part II, we’ll go through the nitty-gritty of:moving the project forward during the revision/editing processwhy...
Copy Review: Actionable Input & Feedback—Part II

Copy Review: Actionable Input & Feedback—Part I

If your work—or part of your work—entails creating content that must be approved by others, this little ditty is for you.Full disclosure: I have never tended to land on the emotional/upset side of things when my copy is being reviewed. I’m more of a salty,...
5 Helpful Art Direction Tips for Copywriters

5 Helpful Art Direction Tips for Copywriters

Credit where credit is due at the outset, man. Bob Merrigan taught me this in my fledgling days as a copywriter. One of my first drafts came back with that sweet, sweet ‘Track Changes’ enabled to show me how I needed to start turning in copy so that editors, designers...