Blog

Storytelling Checklist

by | Mar 12, 2019

 We recently collaborated with Nonprofit Connect to share a presentation on storytelling in fundraising campaigns. One of the most helpful parts of our conversation with the nonprofit professionals who joined us was this quick checklist.

Add it to your creative arsenal the next time you’re working on copy — and let us know what’s on your checklist…

Storytelling To Do’s 

·      Test your assumptions

·      Add urgency

·      Get approvals and photo releases

·      Be a generous writer — but be a brutal editor

·      Close the loop — don’t assume your donor will…

Interested in sharing presentations like this with your nonprofit organization? Check out our suite of presentations and let us know how we can help.

Recent Blog Posts

A Pandemic Graduate’s Tips for Working Remote

As a 2021 high school graduate, I quickly — and reluctantly — adapted to an all-virtual environment with little warning. No classroom, no teachers, no students, no nagging parent over my shoulder to keep me on track. For a little over a year, I altered everything I...

Best AI Uses For Nonprofits

So much has been written about AI, it can be hard to know what to think! We checked in with our resident tech expert Danielle Pinto for her thoughts on AI’s applications for nonprofits. Spoiler alert — it’s neither good nor bad. But there are some cautions … Can you...

How Do Your Numbers Compare?

Bob Merrigan summarizes the 2023 M+R Benchmark Report. The M+R just released the 2023 Benchmark Report, their "2024 Spin Through the Gripping World of Nonprofit Digital Programs." I'm a fan and wanted to read it as soon as it was available. I'd encourage you to as...

M&C Doggos & Cattos—Krunchie

Krunchie—Owned by Erika Slinker Beagle/basset hound Loves: Toys she can tear the stuffing out of, sunbathing, long naps, cheese, car rides, cuddling, and walks (including stopping and sniffing everything on the way!) Dislikes: Dogs bigger than her, hilly car rides,...

‘The Arts Taught Me Resilience, Work Ethic, & Patience’

Laura Tyler Strawn - M&C Digital Manager - working in her basement studio In this Q&A with M&C’s Laura Tyler Strawn, we continue our conversation about how a background in the arts and humanities can lead to many different careers — and provide an edge...

LIKE OUR POSTS? SUBSCRIBE!

A monthly recap of Insights & Ideas from the M&C team will be delivered to your inbox.

"*" indicates required fields

Name*
Subscribe
This field is for validation purposes and should be left unchanged.