Why ChatGPT Is Bad for SEO

Why ChatGPT Is Bad for SEO

Because I co-own a marketing agency, I frequently get asked what I think of artificial intelligence (AI), specifically ChatGPT. Truth be told, I’m still mulling over the pros and cons of AI. What it means for my work, for the world…for humanity!  But this I know...

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More Means More. Until it doesn’t.

More Means More. Until it doesn’t.

It seems indisputable.More prospects mean more possibilities. More outreach means more engagement. More engagement means more commitment. So, we just need to do more. Right?Over the past 30-plus years, I've watched direct mail marketers push the limits on this....

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Read More—Write Better Copy

Read More—Write Better Copy

Readers betray themselves. I can always tell who the readers are when I interview copywriters or work with marketing and development teams. Immersing yourself in different types of writing keeps your own work from getting stale and deepens the quality of the copy you...

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Here’s Why Social Cards Work

Here’s Why Social Cards Work

Study after study shows that posts with images produce higher engagement than text alone. And in the eternal competition to get noticed online, social cards in particular hold real value. These digital assets accompany social posts and include an image — could be a...

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Power Through the Afternoon Slump

Power Through the Afternoon Slump

For those of us working from home, staying focused throughout the entire day can be challenging, but it’s not impossible. In this ongoing series, we’re sharing our favorite work-from-home tips. Last time, it was all about “frictionless mornings.”  Today, it’s our...

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5 Helpful Art Direction Tips for Copywriters

5 Helpful Art Direction Tips for Copywriters

Credit where credit is due at the outset, man. Bob Merrigan taught me this in my fledgling days as a copywriter. One of my first drafts came back with that sweet, sweet ‘Track Changes’ enabled to show me how I needed to start turning in copy so that editors, designers...

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Hail the Mighty Postcard

Hail the Mighty Postcard

When Used Thoughtfully, Postcards are a Nonprofit’s Best Friend I love a postcard as part of an integrated campaign.I’m not a fan of postcards as the main ask vehicle, but they are supreme for donor engagement on so many levels. The Audubon Society (I’m a donor) sent...

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Don’t Sell Your Sponsors Short

Don’t Sell Your Sponsors Short

Many companies are eager to choose a nonprofit to get behind, but that doesn’t mean snagging a sponsor is easy. There are plenty of organizations vying for attention. If you want to stand apart, think like a potential sponsor.  Sure, they want to support your...

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Drafting Powerful Headlines & Subheads

Drafting Powerful Headlines & Subheads

In the never-ending clamor for readers’ eyeballs, effective headlines and subheads are your best bet for getting someone to stop and pay attention to your content. The best headlines also double as a TL;DR for your readers and allow them to take a quick glance and...

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