Refill the Well

Refill the Well

BOOKS, NEWSLETTERS AND CONVERSATIONS TO FEED YOUR HEAD… You know the feeling. Wrung out. Crispy. You need a little refresh. I have my daily and weekly go-tos to stop creative crash and burn before it even starts. And don’t you love it when people share this stuff? The...

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Run—Don’t Walk—to Buy This Book

Run—Don’t Walk—to Buy This Book

I’m gonna make this blog short. Because that’s what this blog is all about. I am 100% fangirling a new book, Smart Brevity. Written by the founders of Politico and Axios, this masterpiece shows how you can use fewer words to say A LOT more. In emails, in speeches, in...

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Keeping Remote Teams Connected

Keeping Remote Teams Connected

Remote work offers some big advantages like flexibility and better work-life balance. With just a little effort and planning to engage and support your team, it can also bring improved productivity, job satisfaction and professional development. Here are some tips to keep your remote team connected and thriving.

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Interview Tips to Tell a Unique Story

Interview Tips to Tell a Unique Story

Like any other piece of writing, a compelling article depends largely on you—the writer. Sure, the focus is on someone else’s experience, but you’re the one telling their story. And that requires more than rattling off a list of questions and recounting what you...

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Why ChatGPT Is Bad for SEO

Why ChatGPT Is Bad for SEO

Because I co-own a marketing agency, I frequently get asked what I think of artificial intelligence (AI), specifically ChatGPT. Truth be told, I’m still mulling over the pros and cons of AI. What it means for my work, for the world…for humanity!  But this I know...

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More Means More. Until it doesn’t.

More Means More. Until it doesn’t.

It seems indisputable.More prospects mean more possibilities. More outreach means more engagement. More engagement means more commitment. So, we just need to do more. Right?Over the past 30-plus years, I've watched direct mail marketers push the limits on this....

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Read More—Write Better Copy

Read More—Write Better Copy

Readers betray themselves. I can always tell who the readers are when I interview copywriters or work with marketing and development teams. Immersing yourself in different types of writing keeps your own work from getting stale and deepens the quality of the copy you...

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Here’s Why Social Cards Work

Here’s Why Social Cards Work

Study after study shows that posts with images produce higher engagement than text alone. And in the eternal competition to get noticed online, social cards in particular hold real value. These digital assets accompany social posts and include an image — could be a...

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