You may have heard that your organization needs a data-driven website. But what does that really mean—and how can you achieve it?
A data-driven website uses centralized content within a content management system (CMS) to display content on a webpage (or multiple webpages).
It actually sounds more confusing than it is! Here are some examples of how it works.
Habitat for Humanity features their latest organizational news on their homepage. When viewing a news story, previews of related content are populated at the end of the article—enticing viewers to click for more. News stories are added in the database and automatically display with the most current first.
The International Essential Tremor Foundation’s website is data-driven throughout. A great example is the Board of Directors page which showcases a feature image and bio for each individual. These can be edited or new board members can be added in a form on the backend and will automatically display on this page.
There are many reasons why investing in a data-driven website is a smart choice. It can help you:
internally publish, edit, organize, or delete content with ease, without needing advanced coding skills.
significantly decrease the amount of content that is manually entered.
display core content on multiple pages throughout a site without having to update each page individually.
improve SEO through multiple well-organized and up-to-date pages.
Getting started is easier than you think, and simple adjustments can be made in common CMS platforms including WordPress and Wix.
Check out more tech tips on the M&C Blog!