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Here’s Why Social Cards Work

by | Mar 7, 2023

Study after study shows that posts with images produce higher engagement than text alone. And in the eternal competition to get noticed online, social cards in particular hold real value. These digital assets accompany social posts and include an image — could be a photograph, illustration, infographic, etc. — and a bit of copy.

Here are a few ideas for creating and making the most of attention-grabbing social cards.

Choose Powerful Imagery
Social cards can be used to reinforce a specific message, mission, event or campaign. So, don’t shy away from bold imagery. Dramatic, evocative visuals will help elicit the response you’re looking for.

Don’t Waste Real Estate
A common mistake is to include too much text. Be sure you’re not just repeating the accompanying social post. Copy should be easy to scan and, typically, include a CTA. About 10 to 15 words are all that’re needed to do the trick.

Reap the Benefits of Asset Sharing
For nonprofits especially, your supporters often want to help spread the word but don’t know how or are nervous to craft a message of their own. Use social cards to help them help you.

For your next campaign or event, consider creating a few ready-made cards (and social posts to go with them) that your supporters can grab from a resource page on your website and publish from their own social media accounts. It’s an easy and fun way for them to get involved and for your message to reach a wider audience.

Round Out a Sponsorship Package
Similarly, try including ready-made social cards as part of your next sponsorship package. Sponsors can use them to highlight their philanthropic efforts and get your message in front of more people.  

There are all kinds of uses for social cards. In addition to the ideas above, try giving them a shot next time you’re promoting:   

  • Fundraisers or Match Challenges

  • Event Registration

  • Membership Drives

  • Newsletter Sign-Ups

  • Annual Reports or Other Key Messaging

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