Here’s Why Social Cards Work

Here’s Why Social Cards Work

Study after study shows that posts with images produce higher engagement than text alone. And in the eternal competition to get noticed online, social cards in particular hold real value. These digital assets accompany social posts and include an image — could be a...
5 Helpful Art Direction Tips for Copywriters

5 Helpful Art Direction Tips for Copywriters

Credit where credit is due at the outset, man. Bob Merrigan taught me this in my fledgling days as a copywriter. One of my first drafts came back with that sweet, sweet ‘Track Changes’ enabled to show me how I needed to start turning in copy so that editors, designers...
Hail the Mighty Postcard

Hail the Mighty Postcard

When Used Thoughtfully, Postcards are a Nonprofit’s Best Friend I love a postcard as part of an integrated campaign.I’m not a fan of postcards as the main ask vehicle, but they are supreme for donor engagement on so many levels. The Audubon Society (I’m a donor) sent...
Drafting Powerful Headlines & Subheads

Drafting Powerful Headlines & Subheads

In the never-ending clamor for readers’ eyeballs, effective headlines and subheads are your best bet for getting someone to stop and pay attention to your content. The best headlines also double as a TL;DR for your readers and allow them to take a quick glance and...
Choosing When to Use Infographics

Choosing When to Use Infographics

It feels like infographics are the new QR codes. Many people creating emails, direct mail appeals or quick one-pagers begin with the idea that they’re “not going to have a lot of copy—make it very graphic…We’re going to use A LOT OF INFOGRAPHICS…”Great. There’s...