M&C Doggos & Cattos — LUNA

M&C Doggos & Cattos — LUNA

We’re giving in. When we get our team together, the conversation almost immediately goes to pets. No other topic gets as much interest as news of our fuzzy friends. Enjoy the cute. Luna (Owned by Laura Tyler) Loves: Walks, bananas, peanut butter, cheese, chew...
Copy Review: Actionable Input & Feedback—Part II

Copy Review: Actionable Input & Feedback—Part II

In Part I of this series, we talked about steps you can take in the early phases of a copywriting project to get better and more useful feedback. In Part II, we’ll go through the nitty-gritty of:moving the project forward during the revision/editing processwhy...
Copy Review: Actionable Input & Feedback—Part II

Copy Review: Actionable Input & Feedback—Part I

If your work—or part of your work—entails creating content that must be approved by others, this little ditty is for you.Full disclosure: I have never tended to land on the emotional/upset side of things when my copy is being reviewed. I’m more of a salty,...
Read More—Write Better Copy

Read More—Write Better Copy

Readers betray themselves. I can always tell who the readers are when I interview copywriters or work with marketing and development teams. Immersing yourself in different types of writing keeps your own work from getting stale and deepens the quality of the copy you...