Standout Year End Strategies that Still Work

Standout Year End Strategies that Still Work

Being someone who develops nonprofit communications, it’s interesting to sit on the other side of the table … to be the recipient of appeals. My mailbox runneth over in December. Here’s what stood out for me and compelled me to take action. Personal touches. A little...
M&C Doggos & Cattos—THE DUDE

M&C Doggos & Cattos—THE DUDE

The Dude is just the kind of cat you think would be named “The Dude.” Ultra-mellow and unbothered. Get to know Merritt’s very zen, very cute guy. The Dude (Owned by Merritt Neil) Likes:  people, dogs, traversing the house visiting with everyone,...
Why ChatGPT Is Bad for SEO

Why ChatGPT Is Bad for SEO

Because I co-own a marketing agency, I frequently get asked what I think of artificial intelligence (AI), specifically ChatGPT. Truth be told, I’m still mulling over the pros and cons of AI. What it means for my work, for the world…for humanity!  But this I know...
The Forgotten Year-End Fundraising Checklist

The Forgotten Year-End Fundraising Checklist

It’s nearly October. If you’re like most fundraisers, you have year-end campaigns on the brain. Maybe you’re dusting off your schedules and checklists. Here’s a handful of other things to double-check that might not have made your lists: Confirm your budgets—Postal...
Tips for Avoiding the Dreaded Unsubscribe

Tips for Avoiding the Dreaded Unsubscribe

It’s the ultimate breakup. The Unsubscribe. According to CAN-SPAM laws, once the deadly button is clicked, your constituent cannot legally be emailed. And the fines are no joke. Yes, there are caveats…such as opting out of a specific track of communications or emails...