What Apple’s New Privacy Policy Means for Nonprofits

You may have heard by now that Apple is rolling out a new privacy policy in September. This means Apple users will receive a notification when an app is wanting to collect information about their browsing habits.Here is the commercial if you haven’t seen it yet. ...
Showing Empathy Through Holiday Email Opt Outs

Showing Empathy Through Holiday Email Opt Outs

With Mother’s Day and Father’s Day approaching, organizations are recognizing that these and other holidays may not have positive connotations for their entire audience.  Rather than sending mass emails to subscribers and risk alienating or causing distress to a...
Landing Pages for Nonprofits

Landing Pages for Nonprofits

You may have heard the term “landing page” as it applies to converting leads or sales funnels. While in the nonprofit world you may not necessarily be trying to convert a sale, landing pages are useful for driving your visitors and specific focus.Landing...
Before You Hit Send: An Email Campaign Checklist

Before You Hit Send: An Email Campaign Checklist

There’s nothing quite like the rush of dread you feel after you’ve sent an email with a glaring error. There’s no “un-send” button with email. Here at M&C, we send emails on behalf of our clients to millions of people every year. Millions. Whether an email is...
Creating Engaging Playlists & About Sections on YouTube

Creating Engaging Playlists & About Sections on YouTube

This is the fourth and final installation of our YouTube series, where we discuss the why and how of YouTube. This series if for YOU if you don’t have a channel or are just looking for ways to get more out of YouTube.PlaylistsA playlist is an ordered list of videos...