Moving Forward

Moving Forward

Six months ago, it seemed like just about everyone was discussing how to get through a temporary crisis until returning to normal might be possible. The reality is now setting in that COVID-19 isn’t going away soon. As the pandemic continues, it’s increasingly...
Build Relationships, Don’t Make Transactions

Build Relationships, Don’t Make Transactions

We talk a lot with clients about donor stewardship and building relationships. If you’re going to ask for money, there needs to be a plan for how you’re going to take people on a journey with your organization. Without that, you will struggle to get and keep people on...

Top 5 Content Development Tips

Do you ever feel overwhelmed trying to come up with content? When work is busy, it can be easy to address immediate needs and spend less time planning, but making plans will save you a lot of stress down the road.When you get stuck or things get hectic, find time to...
4 Storytelling No-Nos

4 Storytelling No-Nos

At M&C, we’re happy to share tips for good storytelling and we usually focus on what should be done. At times, though, it’s also helpful to have reminders of what not to doAs you tell your organization’s story, here are 4 big no-nos to be mindful of:1. Complicated...
The Experience is Everyone’s Responsibility

The Experience is Everyone’s Responsibility

The experience. Be it members, donors, users, customers … there’s plenty of talk about the experience people should have with your organization.But what experience are they actually having?Does everyone on your staff see how they have a role in recruiting and...