How Do Your Numbers Compare?

How Do Your Numbers Compare?

Bob Merrigan summarizes the 2023 M+R Benchmark Report. The M+R just released the 2023 Benchmark Report, their “2024 Spin Through the Gripping World of Nonprofit Digital Programs.” I’m a fan and wanted to read it as soon as it was available. I’d...
More Means More. Until it doesn’t.

More Means More. Until it doesn’t.

It seems indisputable.More prospects mean more possibilities. More outreach means more engagement. More engagement means more commitment. So, we just need to do more. Right?Over the past 30-plus years, I’ve watched direct mail marketers push the limits on this....
Giving USA 2022: Harbinger of Hope or Concern?

Giving USA 2022: Harbinger of Hope or Concern?

The recently released Giving USA 2022 Report offers a mixed bag of indicators.While total 2021 dollars to Charities were up 4% from 2020, that “boost” is somewhat of an illusion. After inflation, total giving is actually down 0.7%. Moreover, when measured...
Pandemic, Inflation, & War … Oh My!

Pandemic, Inflation, & War … Oh My!

Encouraging Findings from Blackbaud’s Latest Benchmarks Update92% of the organizations responding reported an increase in revenue per donorMonthly giving continues to grow (up 24%) and now represents 22% of all online givingOver the past three years, overall giving...
Flat Is The New Up?

Flat Is The New Up?

(Is it just me, or is anyone else nervously awaiting the “final” perspective on the 2021 Year End Campaign?) I was able to sit in on a presentation of the Q3 2021 donorCentrics Index of Direct Marketing Fundraising from Blackbaud Target Analytics...