More Means More. Until it doesn’t.

More Means More. Until it doesn’t.

It seems indisputable.More prospects mean more possibilities. More outreach means more engagement. More engagement means more commitment. So, we just need to do more. Right?Over the past 30-plus years, I’ve watched direct mail marketers push the limits on this....
Giving USA 2022: Harbinger of Hope or Concern?

Giving USA 2022: Harbinger of Hope or Concern?

The recently released Giving USA 2022 Report offers a mixed bag of indicators.While total 2021 dollars to Charities were up 4% from 2020, that “boost” is somewhat of an illusion. After inflation, total giving is actually down 0.7%. Moreover, when measured...
Pandemic, Inflation, & War … Oh My!

Pandemic, Inflation, & War … Oh My!

Encouraging Findings from Blackbaud’s Latest Benchmarks Update92% of the organizations responding reported an increase in revenue per donorMonthly giving continues to grow (up 24%) and now represents 22% of all online givingOver the past three years, overall giving...
Flat Is The New Up?

Flat Is The New Up?

(Is it just me, or is anyone else nervously awaiting the “final” perspective on the 2021 Year End Campaign?) I was able to sit in on a presentation of the Q3 2021 donorCentrics Index of Direct Marketing Fundraising from Blackbaud Target Analytics...
On the Cusp of Change

On the Cusp of Change

Blackbaud recently released a fascinating report entitled “Tipping Point,” that examines what the company sees as an all-encompassing transformation of the fundraising industry. Based on interviews with 1,168 nonprofit professionals and 1,024 donors, the...