A Quick Guide to Working with Contract Copywriters

by | Aug 29, 2022

Contracting out work to an experienced copywriter offers nonprofits distinct advantages. It’s a great way to capture new ideas, leverage expert support and remain agile in the face of change—all without having to maintain a writer on staff.

Process is Key
Once you’ve found good help, a sound process will be key. Here are a few tips to ensure smooth sailing:

  • Overcommunicate: Things can (and do) get lost in translation very quickly. When assigning a project, you need to know your objectives and expectations—and you need to lay them out clearly. If you were the writer, what would you want to know? That’s the information you should provide. Specifics are crucial. For instance, to you a “blog post” may mean headlines, subhead, body copy and social posts. To someone else, it may just mean…blog post.

  • Get Organized: Typically, contracted workers will be engaged with other clients aside from your organization. Through pleasant interactions and streamlined processes, you will become someone they look forward to working with. Not only will this build loyalty, but it will also show up in the work. To ensure a lasting relationship and top results, try to

    • Designate a primary point person

    • Stick to an agreed upon channel(s) of communication

    • Set a regular meeting time to touch base

    • Respect boundaries

    • Provide clear feedback

  • Trust the Partnership: Sure, a contractor is working for you. But working with them almost always delivers better results. Presumably, you’ve hired a copywriter whose capabilities you value. Tap into them. Engage your writer by asking how they would approach a project or issue. When they know their opinion is valued, they’ll be more invested in the work and likely to provide thoughtful suggestions. A true partnership, built on mutual trust and respect, is the best way to harness new ideas and ways of thinking.

As we continue to ride the rollercoaster of the changing job market, outside support is becoming an increasingly appealing solution to round out in-house teams. Take the time to develop your process and reap the benefits sure to follow.

M&C provides award-winning copywriting services to nonprofits of all sizes across the country. From strategic planning to turnkey projects and pure copy support, our team can help you craft a compelling message that motivates giving and engagement. Email us to start a conversation today.

Recent Blog Posts

Stewardship v. Telemarketing

"It already is the end of the year, ma'am," said the aggravated gentleman on the other end of the line. It was around December 20th last year. He was replying to my comment that I planned to do all my year-end giving online next week. I sit down and take care of...

Standout Year End Strategies that Still Work

Being someone who develops nonprofit communications, it’s interesting to sit on the other side of the table … to be the recipient of appeals. My mailbox runneth over in December. Here’s what stood out for me and compelled me to take action. Personal touches. A little...

Five R’s for Limbo Week—Dec 26 Through Jan 2

The week between Christmas and the New Year always seems to go one of two ways...and go hard. It's either a time warp where you forget you're employed, time doesn't exist and the re-entry to your regular, human life is brutal. Or, you have a ton of things to do and...

M&C Doggos & Cattos—Minerva (Minnie)

Minerva is a singular and unique calico lady. Simultaneously aloof and snuggly, life is lived on her terms and she is not shy about letting you know she wants to be alone...she wants to play...she would like dinner...really, whatever she wants whenever she wants it....

M&C Doggos & Cattos—Maxwell

This is Maxwell. My black lab mix and work from home supervisor. He's the spoiled child of two millennials, and has the run of the household. Maxwell - Owned by Colin Bennett Loves: Bananas, carrots, peanut butter, belly scratches, playing ball at the park, anything...


A monthly recap of Insights & Ideas from the M&C team will be delivered to your inbox.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.