Contracting out work to an experienced copywriter offers nonprofits distinct advantages. It’s a great way to capture new ideas, leverage expert support and remain agile in the face of change—all without having to maintain a writer on staff.
Process is Key
Once you’ve found good help, a sound process will be key. Here are a few tips to ensure smooth sailing:
Overcommunicate: Things can (and do) get lost in translation very quickly. When assigning a project, you need to know your objectives and expectations—and you need to lay them out clearly. If you were the writer, what would you want to know? That’s the information you should provide. Specifics are crucial. For instance, to you a “blog post” may mean headlines, subhead, body copy and social posts. To someone else, it may just mean…blog post.
Get Organized: Typically, contracted workers will be engaged with other clients aside from your organization. Through pleasant interactions and streamlined processes, you will become someone they look forward to working with. Not only will this build loyalty, but it will also show up in the work. To ensure a lasting relationship and top results, try to
Designate a primary point person
Stick to an agreed upon channel(s) of communication
Set a regular meeting time to touch base
Provide clear feedback
Trust the Partnership: Sure, a contractor is working for you. But working with them almost always delivers better results. Presumably, you’ve hired a copywriter whose capabilities you value. Tap into them. Engage your writer by asking how they would approach a project or issue. When they know their opinion is valued, they’ll be more invested in the work and likely to provide thoughtful suggestions. A true partnership, built on mutual trust and respect, is the best way to harness new ideas and ways of thinking.
As we continue to ride the rollercoaster of the changing job market, outside support is becoming an increasingly appealing solution to round out in-house teams. Take the time to develop your process and reap the benefits sure to follow.
M&C provides award-winning copywriting services to nonprofits of all sizes across the country. From strategic planning to turnkey projects and pure copy support, our team can help you craft a compelling message that motivates giving and engagement. Email us to start a conversation today.