Blog

3 Ideas for a Standout Thank You Letter

by | Dec 13, 2019

I recently made a gift to the American Indian College Fund. Within less than a week and a half, I received an incredibly well-written thank you letter that had a few things in it that caught my eye.

  1. It platformed for their next outreach. The closing paragraph let me know in very plain language that I would be hearing from them again in a few months with an update on what my gift is doing. Based on their correspondence so far, I have no doubt I will — and I’ll be expecting it. It will get read.

  2. It included someone to contact if I have questions. I’ve always thought this is a nice touch and encourage nonprofits to include a name, phone number and email of someone who can field follow up from donors. Open the door and invite people in.

  3. It invited me to an event to meet the students I’m helping. Will I make it to an event? Maybe. Maybe not. Am I flattered to be invited? Very much so. This made me feel like I’m not just a name on their list, but a part of this group — and part of their success. A warm, effective—and easy—idea with a lot of impact. Especially for a first-time donor like me.

The other thing I love is that none of these things cost extra money. There was no flashy insert or goody. Just very friendly, gracious language in a brief letter. Well done.

Recent Blog Posts

Three Changes Nonprofits Sending Bulk Emails Need to Make NOW

Starting in 2024, Gmail (30% of users) and Yahoo (18% of users) email services will have strict new guidelines for bulk email senders. This could affect if your emails end up in spam or not. The new requirements will hopefully help combat the flood of spam emails in...

Stewardship v. Telemarketing

"It already is the end of the year, ma'am," said the aggravated gentleman on the other end of the line. It was around December 20th last year. He was replying to my comment that I planned to do all my year-end giving online next week. I sit down and take care of...

Standout Year End Strategies that Still Work

Being someone who develops nonprofit communications, it’s interesting to sit on the other side of the table … to be the recipient of appeals. My mailbox runneth over in December. Here’s what stood out for me and compelled me to take action. Personal touches. A little...

Five R’s for Limbo Week—Dec 26 Through Jan 2

The week between Christmas and the New Year always seems to go one of two ways...and go hard. It's either a time warp where you forget you're employed, time doesn't exist and the re-entry to your regular, human life is brutal. Or, you have a ton of things to do and...

M&C Doggos & Cattos—Minerva (Minnie)

Minerva is a singular and unique calico lady. Simultaneously aloof and snuggly, life is lived on her terms and she is not shy about letting you know she wants to be alone...she wants to play...she would like dinner...really, whatever she wants whenever she wants it....

LIKE OUR POSTS? SUBSCRIBE!

A monthly recap of Insights & Ideas from the M&C team will be delivered to your inbox.

"*" indicates required fields

Subscribe
Name*
This field is for validation purposes and should be left unchanged.